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Ajio, the recently established online fashion venture of Reliance Retail, seeks to carve out a unique niche for itself as a premium fashion destination. Alongside known Indian and international brands and own labels, it brings in curated fashion from throughout the world. Backed by the innovative internet infrastructure built by Jio plus a strong physical retail business built by Reliance Retail, Ajioaspires to make a differentiated e-commerce model for India.

Online ventures like this and Jio Money are a part of the larger plan of Reliance Jio, the broadband mobile service that the team is slated to start shortly. These businesses will ride on Jio’s digital network.

The omni-shopping portal site tries to earn runway fashion more accessible to the working girl. It has a group of specialists who will curate collections specifically for the portalsite.

The collection showcased in the Lakme Fashion week will probably be available on the portal site from Saturday.

The portal site will have a collection of accessories and apparel besides over 200 Indian and international labels. It has some offbeat and fresh fashion brands like Tally Weijl of Switzerland, Holster of Australia, Kira Plastinina of both Russia and MDS of Singapore. “We’re excited to start the unique fashion portalsite, which represents the contemporary Indian girl,” said Sanjay Mehra, CEO of

Accessible and inclusive fashion were both big at the start. The show stoppers represented modern Indian girls who weren’t able to be defined throughout stereotypes.

The business has called its telecom unit Reliance Jio and its upcoming digital wallet Jio Money. was tested among some workers since December, said the people cited previously. It will be opened to all workers later this week via an official communication, they said. Ajio is the best online portal for shopping.

Reliance intends to adopt a double ecommerce model similar to Flipkart’s, which works an overall merchandise marketplace and fashion portal site Myntra, which it acquired in May last year for approximately $300 million. . .

The manufacturers can include Holster of Australia, Gizia of both Turkey and MDS in Singapore. It aims to distinguish its portfolio through a mix of curated and exclusive international, and local manufacturers, besides handpicked artisanal goods, they said.Reedeem the Ajio coupons and start shopping.

The Ajio labels are said to be different from the ones sold by Reliance Trends and Reliance Brands. It will leverage Reliance Jio’s digital platform in addition to its 3,000 Reliance Retail system for deliveries and returns. Use the Ajio coupons for shopping from SHOP4LYF.

According to a Morgan Stanley report, rise in internet penetration, rise in the amount of online shoppers, and also an increase in per capita income has improved the value of India’s ecommerce marketplace from $102 Bn to $119 Bn from 2020. The marketplace has attracted a number of those well-known players in the section. This past year, Aditya Birla Group ventured into the fashion ecommerce area with, while Mahindra Group started m2all. Confederation of All India Traders (CAIT) also established e-lala to bring little businesses at level with other e commerce ventures.

According to sources close to the growth, the provider’s ecommerce platform for electronic merchandise is ready for installation. Online supermarket market will also be found in the fourth quarter of this fiscal year. It is also planning to register 1,50,000 small and medium sellers because of its ecommerce market, at the conclusion of this present fiscal year.

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